Alessandra Tocco
Designer & Creative
I use design to build narratives, mixing intuition, structure and new tools to turn ideas into tangible work. I use design to build narratives, mixing intuition, structure and new tools to turn ideas into something real.
I work across visual identity, motion and digital spaces, always looking for clarity, rhythm and meaning.
CV
001 — MUSIC VISUAL STORYTELLING -HEXAGON
JAMES KENNEDY - TRY AGAIN
DOC_18012026
Midjourney
Weavy
Higgsfield
Premiere Pro
Photoshop
DESCRIPTION
Each project starts from a storyboard idea, used to define mood, pacing and narrative structure.
I then create the main character in Midjourney, refining visual traits until the identity feels consistent and recognizable.
Once the character is defined, I move into Weavy to design individual shots.
Using AnyLLM, I split prompts by scene, allowing more precise control over camera, framing and variation.
A key part of the process is building consistency around the brand.
The main challenge is integrating the logo in a subtle but coherent way, making it part of the visual language rather than a visible overlay.
The final visuals are animated in Higgsfield and edited in Premiere Pro.
Each video is designed for social platforms and used as advertising content to support the artist’s release.
The process balances experimentation with control, allowing each release to maintain a coherent visual identity while adapting to different artists.
001_SUB - MORE AI VISUALS
ADDITIONAL AI DRIVEN MUSIC VISUALS
DOC_18012026
Midjourney
Weavy
Higgsfield
Premiere Pro
Photoshop
DESCRIPTION
This is a collection of addictional AI video created for music releases.
These works are part of an ongoing exploration around storytelling, atmosphere and visual identity, using AI as a creative tool rather than an automated shortcut.
Each video is developed starting from a narrative idea and refined through a controlled workflow, balancing experimentation with consistency across different artists and releases
These visuals are designed to work in seamless loops and are published on Hexagon’s YouTube channel as part of the platform’s ongoing release strategy