MERCH — Alessandra Tocco

Alessandra Tocco
Designer & Creative

I use design to build narratives, mixing intuition, structure and new tools to turn ideas into tangible work. I use design to build narratives, mixing intuition, structure and new tools to turn ideas into something real.
I work across visual identity, motion and digital spaces, always looking for clarity, rhythm and meaning.

004 — Merch - I am OFF

BACK

MERCH_I_AM_OFF
> DOC_21012026

 Photoshop
 Illustrator
 NanoBanana
 Weavy

DESCRIPTION

“I’M OFF” is a narrative-driven apparel graphic project inspired by bouldering culture.

In climbing, being “off” doesn’t mean failure, it’s part of the process. Knowing when to stop, rest, and return is essential to progression.

This project explores the emotional side of sport through bold typography and graphic composition, translating moments of frustration, pause, and resilience into wearable statements.

Designed as an apparel-focused graphic system, the concept balances expressive visuals with production-aware applications, emphasizing storytelling, mental performance, and the human side of sport.

004_SUB — Merch - Illustration to product

POSTERS_PERSONAL_EXPERIMENTS
> DOC_21012026

 Photoshop
 Blender
 Illustrator

DESCRIPTION

A personal 3D project exploring how illustration and graphic assets translate onto physical products.

Starting from a set of original sticker designs, I developed a fully modeled and rendered bottle to test scale, placement and material interaction. The project focuses on texture, surface behavior and visual balance, using 3D as a tool to evaluate how graphics live on real objects.

BACK