CAMPAIGN ADAPTATION FOR ADE — Alessandra Tocco

Alessandra Tocco
Designer & Creative

I use design to build narratives, mixing intuition, structure and new tools to turn ideas into tangible work. I use design to build narratives, mixing intuition, structure and new tools to turn ideas into something real.
I work across visual identity, motion and digital spaces, always looking for clarity, rhythm and meaning.

002 — CAMPAIGN ADAPTATION FOR ADE - Hexagon

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CAMPAIGN_ADAPTATION_FOR_ADE
> DOC_18012026

 Premiere Pro
 Photoshop
 Illustrator
 Kling
 NanoBanana

DESCRIPTION

This project was developed as a merchandise concept for Amsterdam Dance Event,
in collaboration with Hexagon.

Designed for a Hexagon label night during ADE, the concept celebrates the label’s 10-year anniversary. The “X” graphic references this milestone, while the visual language remains aligned with ADE’s atmosphere and identity.
Although not produced for the event, the full creative direction and concepts were developed and explored through AI-driven mockups

002_SUB — SOCIAL CAMPAIGN - ADE

CAMPAIGN_ADAPTATION_FOR_ADE
> DOC_18012026

 Premiere Pro
 Photoshop
 After Effects

DESCRIPTION

This project explores the adaptation of Hexagon’s visual identity for Amsterdam Dance Event.

Starting from existing brand frameworks, I developed and reworked artist posters, lineup visuals and social assets into a cohesive system designed for both digital promotion and live contexts.

The focus was on maintaining strong brand consistency across static, motion and environmental formats, shaping a unified visual language for Hexagon’s label night during ADE.

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